Founder-led LinkedIn for 7+ leaders.

Overview

Worked across 7+ founder profiles spanning SaaS, design-tech, product, hiring, and BFSI — turning founder expertise into distinct voices, relevant content, and opportunities for business growth. Profiles are anonymised.

What I did

• Founder research — studied each founder's background, expertise, audience, industry, and point of view to identify relevant content opportunities.
• Content strategy — built distinct content directions and personal-brand positioning for different founders and audiences.
• Writing & newsletters — researched, ideated, planned, and wrote LinkedIn posts, post copies, thought-leadership pieces, and newsletter content.
• Engagement & distribution — supported conversations around content and audience engagement to strengthen visibility and relationships.
• Outreach & opportunities — aligned content and founder visibility with business goals, including relationship-building and potential inbound opportunities.
• Continuous learning — used founder conversations, industry research, audience responses, and content performance to sharpen future content.

Outcomes

• 10M+ combined LinkedIn views across 7+ profiles.
• Built distinct content approaches for leaders across multiple industries.
• Created research-led thought leadership designed to build authority, engagement, and business opportunities.

Key takeaway

Founder-led content works best when it goes beyond posting consistently — it combines deep research, a distinct founder voice, audience understanding, and distribution to turn expertise into visibility and trust.

Skills used

• Founder research
• Personal-brand positioning
• Ghostwriting & newsletters
• LinkedIn distribution
• Outreach & opportunities