Research-led audience growth: 10K → 120K

Context

My first lesson in why ideas spread. Inside a small curated team, I drove the research and content strategy for a social page.

Strategy

Spot trends early, figure out why they resonate, and plan content around the reason rather than the trend itself.

Results

The page grew from 10,000 to 120,000 followers in a year, with more than 100 million views.

What I learned

Audience insight is the root of everything I do now — positioning, launches and copy all start with 'why would this person care?'

Data

Skills used

• Audience research
• Trend discovery
• Content strategy
• Organic growth
• Performance analysis